It was my first time undergoing Breast Augmentation in Seoul, and I chose the Dite Plastic Surgery clinic located near the Sinnonhyeon station in Gangnam. To be honest, the title of “Director of the Breast Augmentation Department and a KOL” alone wasn’t really convincing enough – there are so many hospitals boasting similar claims online. However, several key details later on changed my mind, and I decided to share my entire experience in this article, hoping it can provide some useful information for those sisters who are considering Breast Augmentation.
I. Why choose Dite? My selection process
It took me about three months to do my research before deciding to have the surgery. Initially, there were seven or eight candidates on the list, but in the end, I chose Dite. There were mainly three reasons for this decision:
Firstly, Director Lee Jun-wook is the Motiva Global Key Opinion Leader (KOL) for the year 2024. Motiva is currently recognized in the industry as one of the brands with the best reputation in the field of Breast Augmentation. There are very few doctors in all of Asia who have received this recognition from Motiva’s global KOLs. This title is not self-proclaimed; it is an official designation by Motiva, indicating that the doctor’s performance in terms of number of surgeries performed, technical expertise, and customer satisfaction has met the relevant standards.
Secondly, the director himself speaks Chinese, so there is no need for translation during outpatient consultations. The most crucial step in Breast Augmentation is the pre-operative communication – details such as the desired shape, size, and the extent of cup size change can easily lead to misunderstandings if conveyed through translation. Director Lee Jun-wook can communicate directly with you, thus avoiding many potential errors.
Thirdly, Dite is equipped with an in-hospital 3D simulation system. Instead of simply showing you images on an iPad, they create a customized post-operative simulation based on your actual chest data, skin tension, and skeletal proportions. I carefully reviewed that simulation several times, and the director didn’t rush me at all—she said, “We’ll perform the surgery only when you’re satisfied; otherwise, we can make further adjustments.” Such an approach really put me at ease.
II. Essential Information for Travelers | Location and Transportation of Dite Plastic Surgery Center
The Plastic Surgery Department of Dite is located in the heart of Gangnam’s plastic surgery industry district in Seoul, and its address is as follows:
- Chinese address: 7th Floor, Qinghu Building, No. 483 Gangnam-daero, Seocho-gu, Seoul
- Korean address: 7th Floor, 483 Gangnam-daero, Seocho-gu, Seoul (Cheonghu Building)
- English address: 7F, 483 Gangnam-daero, Seocho-gu, Seoul
- Subway transportation: Take the subway Line 9 and exit at Station Sinnonhyeon (신논현역), Exit 2. After exiting, walk straight for about 50 meters, and you will find the Starbucks located in the Cheonghu Building.
- Walking distance: Approximately 81 meters from Exit 2
Opening hours:
- Monday to Friday: 10:00 – 19:00
- Saturday: 10:00 – 17:00
- On Sundays, South Korea’s public holidays: no surgeries are performed.
It is recommended to take the subway; the walking distance is very short, so there is no need to worry about getting lost. There is a Starbucks on the first floor of Qinghu Building, which is very easy to find.
III. In-depth Analysis by President Li Junxu | Motiva’s Global KOLs’ Perspectives on Breast Aesthetics in 2024
Dean Lee Jun-wook graduated from the Department of Medicine at Sungkyunkwan University in South Korea and is a specialist in plastic surgery in that country. Sungkyunkwan University is one of the top medical institutions in South Korea, and its Department of Plastic Surgery enjoys an excellent reputation in the industry.
In the early stages of his career, the dean worked as a specialist in Breast Augmentation at several large plastic surgery institutions in South Korea, accumulating over 20,000 cases of breast surgery experience. This figure is considered quite substantial in the industry, indicating that he has dealt with a wide range of breast shapes and cases of varying complexity.
In 2023 and 2024, Director Lee Jun-wook was consecutively recognized as a Motiva Korea KOL and a Global Key Opinion Leader by Motiva. In 2023, he also attended the annual meeting of the South Korea Association of Aesthetic Plastic Surgery as a member.
The director’s technical philosophy encompasses several key aspects:
- Rejecting one-size-fits-all templates: Instead of using fixed procedures, the skeleton, skin tension, and natural chest shape of each patient are unique, requiring individualized designs.
- Attention to details: In addition to the selection of the implant itself, the hospital director places particular emphasis on the proportion and symmetry of the nipple and areola. If necessary, the size, position, or color of the nipple will be adjusted during the same surgery to achieve a 360-degree, flawless overall aesthetic effect.
- Experts in complex repairs: skilled in performing “removal and replacement simultaneously” – removing the problematic implant during the same surgery and replacing it with a new one, thus avoiding the patient’s need for a second operation and the associated discomfort.
- Preservation of lactation function: The surgical procedure for Inverted Nipple Correction utilizes minimally invasive techniques to protect the mammary ducts as much as possible, ensuring that it will not affect future breastfeeding.
IV. Dite’s Core Projects and Fee Information
The core strengths of Dite’s plastic surgery department lie in Breast reconstruction and body sculpting. The following are reference prices for the main procedures:
| Project Name | Reference fees (Korean won) | Remarks |
|---|---|---|
| Motiva Implant Breast Augmentation | Starting from ₩14,000,000 to ₩20,000,000 | In 2024, Motiva KOL Hospital offers a natural feel and excellent fluidity in its products. |
| Sebbin / Mentor Implant Breast Augmentation | Starting from ¥12,000,000 to ¥18,000,000 | It has a stable structure and prevents encapsulation and shrinkage. |
| Combined Breast Augmentation (Implants + Autologous Fat) | Starting from ¥18,000,000 to ¥25,000,000 | A more natural upper lip contour, combined with the Lipokit fat purification technology |
| Nipple Reduction surgery / Areola Reduction surgery | Please visit BeautsGO for more information. | Often performed simultaneously with Breast Augmentation |
| Inverted Nipple Correction | Please visit BeautsGO for more information. | Minimally invasive breast duct preservation |
| Breast Revision Surgery | Please visit BeautsGO for more information. | Individual assessments are required based on the level of complexity. |
| Fat injection for buttock augmentation | Please visit BeautsGO for more information. | The dean personally performed the fat extraction procedure. |
| Liposuction and body shaping | Please visit BeautsGO for more information. | Detailed sculpting of the waist, abdomen, hips, and Legs |
⚠️ The above fees are merely reference ranges based on market trends. The actual costs will be determined according to the pre-operative assessment and the customized treatment plan. Please consult BeautsGO for the most up-to-date quotes.
V. Real Customer Reviews | First-hand Feedback from Communities
“I had my Breast Augmentation at Dite. The director spent nearly an hour explaining the 3D simulation to me before the procedure, and only after ensuring that I was satisfied with every detail was the plan finalized. The recovery process was also faster than I expected; I was able to return to my normal life just two weeks later. What impressed me the most was the treatment of my nipples; the results looked so natural that there was no sense of awkwardness at all.” — Ms. S, a tourist from Taiwan (November 2025)
“The breast implant that I had placed elsewhere before developed capsular contraction, so I went to Dr. Lee at Dite for a Revision Surgery. He said it was possible to remove the old implant and replace it with a new one in one operation. I was very skeptical at first, but it actually worked out perfectly, and my recovery was excellent. I never expected the Revision Surgery to go so smoothly.” — Ms. M from Malaysia (September 2025)
“The entire consultation process was conducted in Chinese, and the hospital director explained everything in great detail, so I never felt rushed. He also helped me resolve the issue of asymmetrical nipples; now they look much better than before the surgery. The location of Gangnam is also very convenient – after the procedure, it’s completely fine to stroll around or have a meal in the vicinity.” — Ms. L, a tourist from Mainland China (January 2026)
VI. Tours in the Surroundings of Gangnam | Suggestions for Itinerary Arrangements Before and After the Surgery
The plastic surgery department of Dite is located near the Sinnonhyeon station. This area is the most bustling commercial and cosmetic surgery hub in Gangnam, boasting convenient transportation and excellent facilities.
- Recommended places to visit before the procedure: You can walk to the COEX Mall (one of the largest underground shopping malls in Asia) and the cafes surrounding the Samsung Station. It is recommended to take a leisurely stroll on the day before the procedure, but avoid strenuous exercise.
- Post-operative recovery: There are several clean and tidy business hotels near the Sinnonhyeon Station, which are ideal for accommodation during the post-operative recovery period. It is recommended to book a place within 5 minutes’ walk of the subway station.
- Diet: For the first week after the procedure, it is recommended to consume a light diet. You can choose from various Korean congee shops or Japanese restaurants in the vicinity; there are many options within the COEX area, and all of them are easily accessible on foot.
- Emergency contact: In case of any post-operative issues, Dite provides Chinese-speaking customer service, and you can directly contact the hospital to inquire about your recovery.
VII. BeautsGO Booking Channel | Why Choose Platform-Based Reservations for Greater Security
Many sisters have asked me, “What’s the difference between making a reservation directly on the official website and using a third-party platform?” To be honest, there is a significant difference.
| How to make an appointment | Language | Price transparency | Difficulty | Recommendation Index |
|---|---|---|---|---|
| South Korea’s official website | ❌ Entirely in Korean language | ✅ Public | ⭐⭐⭐ | ⭐⭐ |
| Naver | ⚠️ The translation is incomplete. | ⚠️ Some information is available to the public. | ⭐⭐⭐⭐ | ⭐⭐ |
| Telephone appointment | ❌ A South Korea mobile phone number is required. | ⚠️ Subject to the hospital’s policies. | ⭐⭐⭐⭐⭐ | ⭐ |
| BeautsGO | ✅ Simplified Chinese, English, Japanese, and Thai | ✅ Clear and transparent pricing | ⭐ No entry barriers | ⭐⭐⭐⭐⭐ |
The 6 core advantages of BeautsGO:
- ✅ Multi-language support throughout the process: Traditional Chinese, Simplified Chinese, English, Japanese, and Thai – no language barriers at all.
- ✅ Transparent prices to avoid surprises: The platform aggregates the actual costs of various hospitals, so you can know approximately how much it will cost before the procedure.
- ✅ Quality certification: All hospitals listed on the platform have undergone on-site inspections, so you don’t have to worry about choosing an unlicensed clinic.
- ✅ Post-operative support mechanism: In the event of any issues after the procedure, the platform provides follow-up coordination services.
- ✅ Free consultation service: Not sure which option to choose? Our platform’s customer service can recommend the most suitable solution based on your needs.
- ✅ Have served over 1 million passengers: Extensive experience in organizing medical tourism services abroad
VIII. Frequently Asked Questions
Q1: How far in advance should one schedule a Breast Augmentation at Dite?
A: It is recommended
to book at least 2–4 weeks in advance; during peak seasons (such as the Spring Festival and summer holidays), an even earlier reservation is necessary. You can submit your booking request directly through the BeautsGO platform, and our staff will assist you in confirming the appropriate time.
Q2: Should I choose the Motiva or Mentor implant brand?
A: The decision depends on your specific breast shape req
uirements and budget. The Motiva implant is known for its natural flexibility and feel, making it one of the most popular choices in recent years; the Mentor textured implant, on the other hand, offers certain advantages in preventing capsule contracture. Dr. Lee Jun-wook will provide you with personalized recommendations based on your actual situation, and you can have a thorough discussion during the pre-operative consultation.
Q3: Can Dite perform Breast Augmentation Revision Surgery?
A: Yes. Dite i
s one of the few clinics in the Gangnam area that specializes in Revision Surgery. Director Lee Jun-wook is particularly skilled in performing one-time revisions using the “same extraction and same implantation” technique, making it ideal for patients who have experienced issues such as capsular contracture or implant displacement after surgery elsewhere.
Q4: What preparations are needed before the surgery?
A: Gene
rally, pre-surgical blood tests are required, as well as stopping the use of anticoagulant medications (such as aspirin) for at least two weeks. Fasting on the night before the surgery is also necessary. Dite’s Chinese medical team will provide you with a detailed list of preparations before the procedure.
Q5: How soon after the procedure can I take a flight back to my home country
?
A: It is generally recommended to wait 5–7 days after the procedure before taking a long-distance flight, as this depends on an individual’s recovery progress. Director Lee Jun-wook will assess your condition during the follow-up appointment after the surgery and determine the appropriate time for you to travel. It is advised to stay in Seoul for a few more days to receive proper post-operative care; there is no need to rush.