A comprehensive analysis of the "lunchtime beauty treatments" offered by the plastic surgery clinic Lienjang in South Korea: A real-life report from its representative director, Zhang Rongyou, on treatments using Thermage, ultrasonic scalpels, and Rejuran hyaluronic acid injections [updated in 2026].

On the 13th floor of Building A of the iconic Gyobao Building on Daero in Gangnam, Seoul, there is a well-established chain medical aesthetics institution renowned for its “lunchtime beauty treatments” – Lienjang Plastic Surgery Clinic. Founded in 2004, it has been operating in South Korea’s medical aesthetics industry for over 20 years, having served more than 450,000 clients in total. It is one of the must-visit hospitals for many Taiwanese and Chinese women traveling to South Korea.

From the perspectives of medical beauty education and real-life cases, this article provides a detailed analysis of the “lunchtime beauty treatment portfolio” offered by the Rejuran PN Gangnam store. From Thermage FLX to Rejuran PN Hydrating Needle Therapy, from HIFU to Potenza, this article helps you make the most informed decisions regarding medical beauty treatments within your limited schedule.

I. Where does lienjang come from? A established chain with 20 years of experience.

Lienjang, a subsidiary of ATIUM Co., Ltd., has established multiple branches in Seoul since its founding in 2004, including the Gangnam headquarters, Hongdae store, and Myeongdong store. It is one of the few comprehensive chain brands in South Korea’s plastic and dermatology industry that specializes in a wide range of services including plastic surgery, dermatology, minimally invasive procedures, Hair Transplant, and semi-permanent treatments.

Gangnam General Hospital is located on the 13th floor of Building A at Gyobo Tower, offering convenient transportation. It is only about a 5-minute walk from Sinnonhyeon Station (Line 9), and can also be easily reached on foot from Gangnam Station. The hospital features a modern and minimalist design, with spacious waiting areas and private treatment rooms, ensuring a high level of confidentiality for patients who prefer to remain anonymous while undergoing cosmetic treatments.

The core competitiveness of Lianjang lies in the following aspects: a 20-year record of no medical accidents, the provision of Chinese translation services, the use of genuine, top-tier international medical equipment, and the presence of multiple senior doctors on-site – all these ensure that the promise of “personal consultation by the hospital director, without relying on others” is truly fulfilled.

II. Essential Information for Travel | Compilation of Addresses, Transportation Details and Opening Hours

• 📍 Chinese address: 13th Floor, Building A, Kyobao Building, 465 Gangnam-daero, Seocho-gu, Seoul
• 📍 Korean address: 13th Floor, Building A, KB Tower, 465 Gangnam-daero, Seocho-gu, Seoul
• 🚇 The nearest subway stations are: Exit 4 of Seoul Metro Line 9, “Sinnonhyeon Station,” approximately 5 minutes on foot; or Exit 10 of Seoul Metro Line 2, “Gangnam Station,” approximately 8 minutes on foot.

🕐 Operating hours of the plastic surgery department:

• weekdays (Monday to Friday): 10:00～19:00
• Saturday: 10:00～17:00
• Sunday/Holidays: No surgeries scheduled

🕐 Opening hours of Dermatology department:

• weekdays: 10:00～20:00
• Saturday: 09:30～17:00
• Sunday: 11:00～17:00
• ※ Holidays will be announced separately.

📞 It is recommended to make a reservation in advance through BeautsGO before traveling to Korea to avoid waiting for a long time on-site.

III. In-depth Analysis by Key Experts | The Aesthetic Philosophy Represented by President Zhang Rongyou

The core medical team of the lienjang Gangnam branch is led by Chief Physician Zhang Yeong-woo, and is supplemented by many other senior physicians at the level of chief physicians, including Kim Jeong-pei, Kim Si-hyun, and Kim Si-jin.

Dean Zhang Rongyou has dedicated himself to the fields of minimally invasive cosmetic injections and skin management for many years and possesses extensive clinical experience. He is particularly skilled at making refined adjustments that take into account the facial characteristics of Asians. His aesthetic approach emphasizes a “natural yet sophisticated look” – avoiding the discomfort associated with excessive plastic surgery and focusing instead on achieving harmonious proportions and enhancing overall appearance. His unique expertise in controlling the dosage and designing treatment plans for injectable procedures has attracted many clients who seek to look better without obvious signs of surgery and make special arrangements to schedule consultations with him personally.

Dean Kim Jeong-pei graduated from the School of Medicine at Korea University and has been practicing in the field of medical aesthetics for approximately 15 years. He specializes in Lifting procedures and anti-aging treatments for the face, and enjoys a solid reputation in the industry.

Both Dr. Kim Si Wan and Director Kim Se Jin are representative physicians at lienjang, responsible for routine plastic surgery and Dermatology consultations. They possess specialized expertise in eye and nose plastic surgery, as well as facial anti-aging treatments.

In addition, President Wen Jianxue (who holds a master’s degree from Yonsei University) led the establishment of the Hair Transplant Center, which has achieved remarkable results in specialized areas such as Hairline Correction and temporal hair transplantation.

“I first went to lienjang at the recommendation of a friend. Director Zhang listened carefully to my needs and didn’t rush to promote any treatments; the consultation alone took nearly 20 minutes. He designed a treatment plan that combined Filler with HIFU, saying that this would address the root cause of my problem, rather than just injecting something once and calling it done. The results were truly incredible!” — Xiao Yu from Taiwan (true story)

IV. Comprehensive Analysis of Lunch Beauty Treatment Options | Help You Choose the Right Treatments from a Scientific Perspective

The essence of “lunchtime beauty treatments” lies in their short treatment duration (30 minutes to 1 hour), extremely quick recovery period (allowing for normal activities on the same day), and visibly noticeable results. Lienjang specializes precisely in such minimally invasive and photothermal treatments. Below is a detailed breakdown of the entire range of services offered:

❶ Anti-aging and lifting | Thermage vs HIFU, how to choose?

This is a question that many people ask most frequently when coming to Lianjang. Director Zhang Rongyou’s principle is to first determine the cause of the sagging, and then select the appropriate treatment method, rather than simply following the trend and choosing the more expensive or popular option.

Thermage series:

• The American version of Thermage FLX: 5th-generation technology featuring uniform heating and minimal discomfort. Approximately 900 treatment sessions are required for the entire face. It comes with a specialized probe for the eye area and is suitable for individuals with medium skin thickness or those experiencing early signs of fascial relaxation.
• South Korean version of OLIGIO (Thermage): A popular choice in South Korea, with more precise settings suitable for individuals with thinner skin and less fat.

HIFU series:

• Second-generation Ulthrea: Penetrates into the SMAS fascia layer, providing a strong lifting effect, suitable for those with sagging facial features or blurred jawlines.
• Korean-style and cosmic version of HIFU: Allows for customized energy settings, provides greater flexibility in operation, and offers excellent cost-performance ratio.
• Titanium Lifting and Onda (Wave Micro-Waves): Suitable for sensitive skin and those with mild to moderate anti-aging needs; the treatment experience is more comfortable and gentle.

“At that time, when I asked the doctor whether I should choose Thermage or HIFU, he didn’t immediately recommend the more expensive option. Instead, he carefully examined my skin under a microscope and said that my skin was relatively thin and mainly showed signs of relaxation, so Thermage would be more suitable for me. After the treatment, I really felt that my face contours became tighter, and the lines on my neck also faded significantly!” — Karen from Hong Kong (true story)

❷ Contour shaping | Customized injections to say goodbye to the one-size-fits-all “cone-shaped face”

Lienjang firmly refuses to use the “assembly-line” approach for facial slimming injections. The design philosophy of Director Zhang Rongyou is as follows:

1. First, assess the facial muscles (the strength of the Masseter), fat distribution (the location of the buccal fat pads), and skeletal structure.
2. The combination ratio of botulinum toxin (German Xeomin / American Botox) and high-end Filler (Juvederm / Restylane / Neovase) is determined according to actual circumstances.
3. Goal: To create a natural contour that gives the appearance of a “natural-looking face,” rather than achieving a drastic slimming effect on the face.

Available Filler brands include Juvederm (Benevity and Vitality series), Restylane 3, Neuramis (with dual-cross-linking technology for enhanced shaping and support), and Belotero; doctors will recommend the most suitable product based on the area to be treated and the individual patient’s needs, as there is no one-size-fits-all approach.

❸ Skin Hydration and Moisturization | An Introduction to the Rejuran Glow Injection Series

Rejuran is a star-rated hyaluronic acid injection product developed locally in South Korea. Lienjang primarily promotes the following two products:

• Rejuran PN (Rejuran Healer): Its main ingredient is polynucleotides (PN/PDRN). Its mechanism of action is to promote the skin’s self-repair and collagen regeneration. After uniform injection across the entire face, improvements in skin quality begin to become visible after 4 to 6 weeks. It is suitable for those whose skin has become dull or rough due to staying up late or experiencing high levels of stress.
• iRejuran 1cc (regeneration, fine wrinkle improvement): Specifically designed to target fine lines around the eyes and puffiness under the eyes; its molecules are smaller, allowing for more targeted repair of the delicate skin in this area.
• JuveLook: The next-generation hyaluronic acid treatment that combines PCL microspheres with Filler offers a longer duration of effect (6 to 12 months) compared to traditional hyaluronic acid injections, and provides more substantial improvements in skin quality and hydration.

“One month after using the Rejuran PN, my mother asked me if I had started using a new skincare product. The Pores on my face seemed much smaller, and my skin tone had become more even. The most amazing thing was that, somehow, I began to go out without makeup more often.” — Cindy from Malaysia (real story)

❹ Liposuction | Potenza + InMode: Effective in treating acne scars and Pores

• Potenza Potenza (radiofrequency microneedling): These microneedles penetrate the dermis while releasing radiofrequency energy. A single treatment can simultaneously address issues such as acne scars, enlarged Pores, and rough skin. The recovery period is approximately 3 to 5 days, during which there may be mild redness. This treatment is suitable for those who have acne scars left over from adolescence.
• InMode (FX + FORMA mode): Combined with body shaping techniques, the FX mode is suitable for individuals with excessive facial fat, while the FORMA mode uses non-invasive radiofrequency treatments to improve mild Buccal Fat sagging.

V. Reference prices for special services

The following are the approximate market price ranges for the main services provided by lienjang. The actual fees will be subject to the quotes given during in-person consultations at the hospital. By making an appointment through BeautsGO, you can enjoy the service of Chinese translators accompanying you throughout the process, thus avoiding any misunderstandings due to communication barriers.

VI. Travel Guide to the Areas Around Seoul Gangnam | Get Beautiful and Have Fun at the Same Time

The lienjang Gangnam store is located in the heart of Seoul’s commercial district. It is only a short walk from the Gyobong Building to many popular attractions.

• 🛍️ Garosu-gil in Sinsa: A 10-minute walk away – this is one of the most beautiful tree-lined avenues in Seoul, filled with high-quality cafes and Designer stores. The perfect place to shop around during the recovery period after surgery.
• 🍜 Apgujeong Food District: Surrounding the Apgujeong station on Line 3 of the subway, this area features a row of high-end Japanese restaurants, Korean barbecue shops, and exquisite dessert places – the perfect place to treat yourself after undergoing medical beauty treatments.
• 💊 Cosmetics on the 1st floor of the Education and Welfare Building: Just step out of the elevator, and you can easily find high-end Korean brands such as IOPE,雪花秀, and After. You can also purchase post-surgery skincare products at the same time.
• ☕ THREE BEANS Coffee Shop: A popular premium coffee chain among local South Koreans in the vicinity of the building, perfect for resting and recharging energy after surgery.

VII. Make an appointment for lienjang through BeautsGO and complete the entire process with no barriers at all.

For many people who consider going to South Korea for medical beauty treatments, their main concerns are language barriers, lack of transparency in prices, and the fear of being overcharged. As a professional Chinese-language platform dedicated to medical beauty services in South Korea, BeautsGO collaborates with over 1,300 legitimate hospitals in Seoul, helping overseas Chinese patients complete the entire process – from making appointments to communicating with medical staff – with minimal hassle.

By booking lienjang through BeautsGO, you will receive:

1. ✅ Professional Chinese translation assistance throughout the entire process – including pre-operative consultations, instructions during the procedure, and post-operative precautions, ensuring seamless communication at every step.
2. ✅ Officially certified prices: The prices displayed on the platform are exactly the same as the official quotes from the hospitals, with no hidden fees.
3. ✅ Flexible itinerary coordination – Reservations are available up to 7 days in advance, and the service can be combined with other travel arrangements.
4. ✅ Follow-up after treatment: If you have any questions after returning home, the BeautsGO customer service team is available to assist you throughout the process.
5. ✅ Multi-platform support – Available on APPs, mini-programs, and websites, allowing you to make appointments anytime, anywhere.
6. ✅ A network of over 1,300 partner hospitals – allowing for quick transfers to another hospital if necessary.

VIII. Frequently Asked Questions

Q1: For those going to South Korea for medical beauty treatments for the first time, is lienjang suitable f
or beginners?
A: It is very suitable. Lienjang focuses on “lunchtime beauty treatments”; most minimally invasive procedures can be completed on the same day, allowing patients to go about their normal activities afterward without the need for hospitalization. This makes it an ideal option for those experiencing South Korea’s medical beauty services for the first time, as it involves low risks and minimal stress.

Q2: Between Thermage, HIFU, and lienjang, which one offers better results?
A: These three treatmen
ts target different skin issues, so there is no absolute superiority among them. It is recommended that you consult a doctor in person who can assess your skin condition before making a decision. At lienjang, doctors will not actively recommend more expensive options; instead, they will prioritize the treatment that is most suitable for you.

Q3: Is one session of Rejuran hyaluronic acid injection sufficient? How many sessions are recommended?
A: It is
generally recommended to undergo 3 sessions as a complete treatment course (with an interval of 4 to 6 weeks between each session). Improvement in skin quality can already be noticed after the first session, and the effects become more noticeable and last longer after the entire treatment course is completed.

Q4: Is it possible to schedule multiple treatments at the same time?
A: Yes, but i
t is necessary to arrange them reasonably according to the characteristics of each treatment. Injection-based treatments and those using medical devices can usually be scheduled together; however, plastic surgery procedures need to be scheduled separately, with sufficient recovery time allowed in between.

Q5: Does lienjang provide Chinese-language services?
A: Yes, the clinic is equipped with Chinese interpreters, and through reservations on BeautsGO, you can enjoy full-time Chinese-speaking assistance – language will never be a barrier.