The secret base in Cheongdam-dong? A complete record of Dr. Lee Jeong-eun’s HIFU consultations at Deraan Dermatology
“Do you know that there’s a Dermatology clinic in Cheongdam-dong, Gangnam District, where even local South Koreans have to queue up to make an appointment?” These were the first words my friend who works in medical translation in Seoul said to me. The clinic she mentioned is not located in Myeongdong or in the commercial area around Gangnam Station, but is hidden on the 7th floor of the EGI Building in Cheongdam-dong – Deraan Dermatology.
As someone who has been working in the medical aesthetics industry in South Korea for many years, I have heard countless rumors about the various clinics in Cheongdam. However, Deraan has always maintained an excellent reputation, especially in the field of HIFU – it has almost become the universally recognized “top-of-the-line” option in this industry. This time, I decided to visit in person and document the entire process, from consultation to post-treatment, from my own perspective.
I. What is the background of Deraan Dermatology? – The high-end “secret base” for medical aesthetics in Cheongdam-dong
Deraan Dermatology, with its Korean name 더안피부과, is located in Cheongdam-dong, Gangnam District, Seoul. It is a high-end dermatology clinic that focuses on precise, targeted anti-aging treatments and comprehensive skin health management. Different from the numerous “fast-food-style” dermatology clinics commonly found on Gangnam Avenue, Deraan has clearly defined its mission from the very beginning: to avoid following a mass-production model and instead pursue excellence in every aspect of its services.
The clinic is managed jointly by two experienced directors.
- Director Lee Jeong-eun – the “soul of Deraan.” Graduated from Samsung Medical Center in Seoul, she is an officially certified trainer by Ulthera, the manufacturer of the HIFU device. In South Korea, very few Dermatology doctors hold this certification. She is adept at customizing the intensity and depth of the HIFU treatment based on each patient’s unique skin thickness and fat layer distribution, resulting in effects that are reportedly “30% more lasting than those achieved by other methods.”
- Director Lee Joo-hee specializes in subtle aesthetic adjustments and Filler injections, and possesses an extremely high level of aesthetic expertise when it comes to refining facial contours. If you wish to make additional minor adjustments beyond HIFU treatment, Director Lee Joo-hee is the ideal choice.
Another key feature of Deraan is its extremely short recovery period. According to the clinical data from the clinic, the recovery time after treatment is only about one-third of that of traditional Dermatology treatments. This is due to Director Li Jingen’s precise control over the application of energy, as well as the comprehensive pre- and post-treatment management system adopted by the clinic.
At this point, I must mention how I came across Deraan. When I was searching for Dermatology clinics in South Korea through the BeautsGO platform, Deraan ranked first in both the HIFU service ratings and the number of positive reviews in the Cheongdam area. The Chinese customer service on the platform even helped me confirm the clinic director’s schedule, and the reservation process went surprisingly smoothly.
II. Store Details and Address Guide – Ensure You Don’t Get Lost on Your First Visit
| Project | Detailed information |
|---|---|
| Name of the clinic | Deraan Deraan Dermatology |
| Korean address | 7th Floor, EGI Building, 843 Cheongdam-dong, Gangnam-gu, Seoul I |
| Chinese address | 7th Floor, EGI Building, 843 Cheongdam-dong, Gangnam-gu, Seoul, South Korea |
| Mode of transportation | It takes about 10 minutes to walk from Exit 4 of Apgujeong Station. |
| Opening hours | Monday to Thursday: 10:00–19:00 Friday: 10:00–20:00 Satu rday: 10:00–15:00 Sunday: Closed |
| Chief Physician | Director Li Jing’en, Director Li Juxi |
| Treatment model | Completely private one-on-one consultations |
A small reminder: There are many alleys in the Cheongdam area. It is recommended to save the Korean addresses on your phone in advance if you are visiting for the first time. If you make an appointment through BeautsGO, the platform will provide detailed guidelines in Chinese, including pictures of subway exits and screenshots of walking routes – which is extremely helpful for those going to South Korea for medical aesthetics treatments for the first time.
III. Popular Services and Price List – Is the high price in Cheongdam-dong really worth it?
| Project Name | Reference price (Korean won) | Project description |
|---|---|---|
| Second-generation Ulthrea | Approximately 1,800,000 ₩ | Director Li Jingen personally conducts consultations and provides precise, tiered treatment. |
| Rejuran PN | Approximately 550,000 ₩ | The PN components help repair the dermis layer. |
| Sofwave Anti-aging Treatment | Approximately 600,000 ₩ | Promotion of collagen regeneration |
| DERAaan Million Stem Cells | Approximately 1,200,000 ₩ | Stem cells + micro-injections across the entire face for deep anti-aging effects |
| Fine-tuning injections with Filler | It depends on the specific area of the body. | Director Lee Joo-hee: “Fine-tuning aesthetics” |
The price is considered reasonable among high-end clinics in the Gangnam area. Considering the director’s background – having worked at Samsung Seoul Hospital and serving as an official Ulthera training instructor – as well as the legitimacy of the equipment used, I believe the cost-performance ratio is very good. Moreover, Deraan adheres to a one-patient-per-room treatment model, ensuring that each patient receives sufficient consultation time; it’s nothing like the “10 minutes per patient” fast-track system commonly seen elsewhere.
IV. Experience at the clinic: What exactly is it like to use the HIFU?
The process after arriving at the clinic is highly professional. First, a skin analysis device generates a personalized report, and then Director Li Jingen conducts a personal consultation with me. Using the skin cross-section images on her computer, she explained each step to me in detail.
“Your skin shows significant loss of collagen in the dermis, especially in the Nasolabial Fold Correction area and the jawline. I recommend using HIFU to Lifting the fascia layer, combined with Rejuran PN to promote the repair of the dermis. This approach, which treats both the superficial and deep layers simultaneously, will yield more lasting results.”
During the treatment, the sensation caused by the HIFU was more like a mild tingling or swelling rather than pain; however, it was definitely possible to feel the energy at work. Director Li Jingen constantly checked on how I was feeling and adjusted the intensity of the HIFU according to the thickness of the skin in different areas. The entire process took approximately 60 minutes, which was faster than my previous experiences at other clinics.
On the day of the surgery, there was slight swelling and redness on the face, but these symptoms had mostly subsided by the next morning. After the surgery, a medical mask and a care guide were provided, and Chinese-speaking customer service personnel monitored the recovery process.
V. Key Points for Postoperative Care
| Nursing phase | Precautions | Duration |
|---|---|---|
| On that day | Avoid contact with water and refrain from wearing makeup; drink plenty of water to keep your skin hydrated; steer clear of intense physical exercise. | On the same day after the surgery |
| Days 1–3 | Gentle cleansing; enhanced moisturization; strict sun protection; use of restorative serums. | 1–3 days after the procedure |
| Days 4–7 | It is possible to resume daily makeup application; however, sauna and hot yoga should be avoided. | 4 to 7 days after the procedure |
| Starting from the 2nd week | Return to the regular skincare routine; observe the effects of collagen regeneration | Starting from 2 weeks after the procedure |
| In the long run | Apply sunscreen daily; seek follow-up consultations every 6 to 12 months for maintenance. | Continue ongoing efforts |
VI. How to make an appointment with Deraan’s Dermatology clinic through BeautsGO?
If you also want to schedule a HIFU treatment with Director Li Jingen, we recommend using BeautsGO for the following simple reasons: no language barriers, transparent prices, and someone will greet you upon arrival at the clinic.
- Download the BeautsGO App (iOS / Android / WeChat Mini Program).
- Search for “Deraan Dermatology”.
- View the details page of the clinic: address, operating hours, and price list of services.
- Select your preferred treatment and date, and submit your reservation request.
- Wait for the institution to confirm (usually within 30 minutes). Once you receive the confirmation, just go to the appointment on time.
Advantages of the BeautsGO platform:
- ✅ Transparent pricing (online price = actual amount paid upon arrival)
- ✅ Full-service in Chinese, no need for translation or intermediation.
- ✅ You can view genuine user reviews as well as photos of the clinic facilities.
- ✅ With over 85,000 registered members, the reviews and testimonials are genuine and reliable.
- ✅ A total of over 15,800 appointments have been scheduled.
For more information or to make a direct reservation, please visit the official website of BeautsGO Deraan Dermatology to view the latest prices and reservation options.
Conclusion: The “true standard” of high-end Dermatology clinics in Cheongdam-dong
My experience at Deraan this time helped me understand why local South Koreans refer to this place as “the secret base of Cheongdam-dong.” The professionalism of the director, the quality of the equipment, and the privacy of the environment are all significantly above average. Although the prices are not particularly low, considering the overall value of the results and services provided, I would give it a score of 9.5.
If you are considering undergoing HIFU treatment or are interested in high-end Dermatology services in South Korea, Deraan is definitely worth adding to your list of options.
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